Advertising News and Know-How
By David Burn
The Wall Street Journal (paid sub. req.) is reporting on ModelsHotel.com, a new social networking site that seeks to unite professional fashion models everywhere. On the site, the thin and beautiful can post pictures, videos and information about themselves, find romantic matches and get deals on everything from cosmetic dentistry to clothes. Unlike other modeling-focused sites, ModelsHotel is for professional models …
Continue Reading about A Safe Place for Pretty People to Play →
By David Burn
According to Business 2.0, Fred Franzia, CEO of Bronco Wine, the nation's fourth-largest wine company, is fighting a war against pretentiousness. Hating pretentiousness isn't just a business plan. It's Franzia's entire identity. His office is a wood-paneled trailer with carpet holes repaired with duct tape that looks like it might house the night manager of a troubled dude ranch. He uses his cell phone only in his …
By David Burn
Neil Dingman, a mortgage consultant in Minneapolis and an iPhone owner, was unexpectedly charged $852.31 by AT&T recently. According to Dallas Morning News, Dingman took his iPhone on a European vacation. For the 14 days he was there, he used it only a handful of times and had expected to see just a small increase in his next bill for roaming charges. As it turned out, the phone made calls on a European data network …
By David Burn
Joseph Jaffe, President and Chief Interrupter at Crayon, on the changes his company is undergoing: crayon relaunches itself today as a conversational marketing company, specializing in helping its clients engage advertising-weary consumers through the power of community, dialogue and partnership. Think of crayon as a cross between a think tank and a strategic consultancy, with one major difference. Unlike most (if …
Continue Reading about On Bloom’s Bullshit Meter (A Place You Don’t Want To Be) →
By David Burn
Neiman Marcus is promoting its 100th anniversary via a video on YouTube. Neiman executives told Ad Age it's an unorthodox move, but they think there's a place for their luxury brand on the video-sharing site. "Like with anything, you hear people in meetings say, 'Did you see the thing on YouTube?'" said Ginger Reeder, VP-corporate communications at the Dallas-based retailer. "And if it starts to permeate our …
By David Burn
By David Burn
Image courtesy of Dooce. …
By David Burn
If you have taste, you don't flaunt it. Not so, says Hennessy. The cognac maker asks instead that you defy convention and "Flaunt Your Taste." To help you do that, Hennessy has a neat little PDF download that you can memorize. The obnoxious copy in Hennessy's manual suggests that: There is nothing more powerful in the world than beauty. Patience is the defensive strategy of the uninteresting. Quality and luxury and …
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