100 Candles for Neiman Marcus


Neiman Marcus is promoting its 100th anniversary via a video on YouTube. Neiman executives told Ad Age it’s an unorthodox move, but they think there’s a place for their luxury brand on the video-sharing site.
“Like with anything, you hear people in meetings say, ‘Did you see the thing on YouTube?'” said Ginger Reeder, VP-corporate communications at the Dallas-based retailer. “And if it starts to permeate our consciousness, we can only assume it’s in our customers’ as well.”
Buying the home page on YouTube for a day generally costs about $250,000, according to media-buying executives familiar with the pricing.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.