A Safe Place for Pretty People to Play

The Wall Street Journal (paid sub. req.) is reporting on ModelsHotel.com, a new social networking site that seeks to unite professional fashion models everywhere.
On the site, the thin and beautiful can post pictures, videos and information about themselves, find romantic matches and get deals on everything from cosmetic dentistry to clothes. Unlike other modeling-focused sites, ModelsHotel is for professional models only. No poseurs. No voyeurs. No exceptions.
“Our site is a digital velvet rope,” says site founder, Jesper Lannung, who has rejected more than half of the more than 2,000 people who have attempted to register so far.
It’s this promise of exclusivity that is drawing sponsors to the site. Among its high-profile marketing partners: eccentric fashion design house Heatherette, Diesel jeans and luxury jeweler Piaget.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.