Advertising News and Know-How
By David Burn
Former AdCritic editor, Jim Hanas, provides interesting detail on Capote director Bennett Miller—at 39 the youngest nominee for this year's Best Director Oscar. While covering the advertising business, I became aware of Miller because of his commercials. Between The Cruise and Capote, Miller shot more than a dozen campaigns a year, all in a style that might surprise moviegoers. Working through Hungry Man—the …
Continue Reading about Commercials Provide “A Totally Anonymous Way To Practice” →
By David Burn
Jason Fried of 37 Signals likes the side business idea. At SxSW a few weeks ago I spoke about starting a side business instead of quitting your job. Build something on the side. Give it a go and see what happens. If there’s something there, then take it to the next step. It’s hard to point to a business that launched huge and has been successful. Most of the big winners in our industry started really small and grew …
By David Burn
Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention. According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be "a live node on the network." A live BlackBerry or even a switched-on mobile phone is an admission that your commitment to your current activity is as fickle as Renée Zellweger's …
By David Burn
From MediaPost: MySpace has grown to 60 million members, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site. Reasons for avoiding MySpace include concern about its potential for criminal use, especially given recent well-publicized reports about sexual predators searching for victims on the site, as well as fears that user-generated …
Continue Reading about MySpace Too Risqué For Mainstream Marketers →
By David Burn
Todd Malicoat presents the top 10 Search Engine Optimization (SEO) lies told by ad agencies. 1.You really need metatags …if this was 1999. Now you need social bookmarking, press releases, content syndication, a blog and someone to run it, some viral content as linkbait, and about 500 more good sites linking to yours with your targeted anchor text, but we don’t actually DO any of that yet. See his post for the other …
By David Burn
From Lewis Lazare: The newspaper industry is fighting back. Amid repeated claims the Internet is stealing advertising and readership fire-power from newspapers, the Newspaper Association of America, representing more than 2,000 newspapers nationwide, is launching a massive print and online campaign (you were expecting commercials?) this week from the Martin Agency in Richmond, Va., to play up the point that the …
By David Burn
Derek Powazek wrote a perfect headline—SXSW to MPAA: STFU—for his post on Kori Bernards, the Motion Picture Association of America exec who dared show up for a panel in Austin last week. Powazek describes the "hour-long firing squad, as one audience member after another directed angry questions her way." He said he almost felt sorry for her, until he "remembered all those awful anti-piracy trailers they make us watch …
Continue Reading about MPAA Sends One Of Their Own To Firing Squad →
By David Burn
[via Boing Boing] …
By David Burn
Chicago Sun Times is reporting the numbers comedian Bernie Mac is being paid to endorse the Illinois Lottery—$500,000 for about 2-1/2 days of work, or $23,000 an hour. "It certainly makes me pause when I hear those kind of numbers for the little amount of work he's doing," said state Rep. Jack Franks (D-Woodstock). "It seems to me we could probably be getting similar results for substantially less …
Continue Reading about Bernie Mac Knows How To Play The Lottery →
From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. Joga.com is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access …
Continue Reading about Nike + Google = World Branding Domination →
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