"Offices need the sort of social milieu that Jane Jacobs found on the sidewalks of the West Village." -Malcolm Gladwell I'm intrigued by the number of independent professionals who are adopting the idea of coworking. Maybe I'll do it myself one day. Thus, I was glad to stumble upon this resource. While there seem to be several workspace models within the larger idea of shared space, the places that I find most …
Creating Cultural Change Through Marketing
John Winsor weighs in on his first 90 days at Crispin Porter & Bogusky. His Boulder-based firm, Radar Communications, was acquired by Crispin last spring. CP+B is an incredibly entrepreneurial place. While it creates some manic energy it also has intensity around the creative process that is so necessary for anything great to happen. This place is truly focused on creating cultural change through marketing. I'm …
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Breathing Digital
In another sign that digital creatives are hot shit today, Jean-Marie Dru, the chairman of Omnicom Group's TBWA Worldwide, flew from his office in New York to Halifax, Nova Scotia, for lunch. His task: sealing a top-secret deal to lure Colleen DeCourcy, then top digital executive at WPP Group's JWT. The Wall Street Journal (paid sub. req.) asked DeCourcy, who is now chief digital officer for TBWA about training …
A Little Video Sizzle
Emeryville, Calif. internet video house, Turn Here, is capitalizing on the amazing growth of the new medium. The company, which provides "high quality low-cost internet videos," has 803 samples in several categories on YouTube, including the one above, which sells real estate and a hip SE Portland neighborhood at the same time. In related news, Spike points to this Wired piece on landlords who are placing video tours …
Blocking Ads On The Web
Today's New York Times takes a look at the implications of AdBlock Plus, a Firefox plug-in that keeps ads from appearing on the browser: The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial communication disappear. No flashing whack-a-mole banners. No Google ads based on …
Second Story Finds Smart Clients In Museums
You know how agencies often find a niche to mine? Well, Portland interactive agency, Second Story, is pulling gold from the museum niche. multimedia slideshow for New Bedford's Whaling Museum The Oregonian did a profile on the shop in July. Second Story, hardly known in its hometown, exerts national influence with Web sites for the likes of the National Geographic Society and PBS, with displays for the Museum of …
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Schools Look To Alums In Ad Game For Much Needed Help
According to Ad Age, some universities are getting creative with their spots that run during NCAA football and basketball games. Stanford, for one, hired Dailey & Associates of West Hollywood to produce a TV campaign. The agency's three-spot campaign looks at the world-changing inventions developed at the college through a humorous lens. Bruce Miller, president of Dailey and a Stanford business-school grad, said the …
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When You Watch Too Much CNN…
...you get commercials like this stuck in your head: So has anyone ever worked for/with The Ad Council? Is this the best we can do, pro-bono wise? Oh, and while we're on the subject... When is "Cop Rock" going to come out on DVD? …