A Little Action On The Side

Jason Fried of 37 Signals likes the side business idea.

At SxSW a few weeks ago I spoke about starting a side business instead of quitting your job. Build something on the side. Give it a go and see what happens. If there’s something there, then take it to the next step.
It’s hard to point to a business that launched huge and has been successful. Most of the big winners in our industry started really small and grew big over time. eBay, Craigslist, Yahoo, Google — these were all started on the side. They weren’t funded up, hyped up, and launched huge. They started really small and grew organically.
The beauty of starting a side business is that you can fail in obscurity. Many people worry that they’ll languish in obscurity. Don’t worry about having a great idea that no one knows about. Worry about having a bad idea that everyone knows about.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.