For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.'s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for "Toon Works," is scheduled to go live in April. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites …
iFeel Like An Idiot. Not.
The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …
Okay, Now It’s Time To Buy An iPhone
Apple surprised some people yesterday by slashing the price on its iPhone by $200. The 8 gig model will now sell for $399, making it far more attractive to a wider group of mobile users. Steve Jobs also said Apple will stop selling the 4 gig model, as most consumers are opting for the device with more storage capacity. new iPod Touch In other Apple news, the iPod is looking more like the iPhone with a new touch …
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“Advertising Is Poison Gas. It Should Knock You On Your Ass.”
[George Lois care of AMCTV.COM] …
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How’s Your Audio Quality?
Tom Asacker shares an interesting piece on the state of quiet. I just returned from a speech at the Wynn in Las Vegas, and while there I was struck by something. Actually, I was surprised by an absence of something: noise. I really didn't hear any clanging coins, dissonant bells, or spinning WHEELS . . . OF . . . FORTUNE! And it wasn't just in the casino. The same was true of other areas (hallways, meeting areas, …
Let Them Whiff Cake
In the latest entry in the scentvertising wars, The Los Angeles Times will run a full page ad for the Fox-Walden film Mr. Magorium's Wonder Emporium this coming Sunday. When scratched the ad will release "the universally beloved frosted cake scent," The Times said in a statement. The film starring Natalie Portman and Dustin Hoffman is about a magical toy store. The aroma is supposed to remind readers "to be young and …
Night Brights Coming To A Neighborhood Near You
According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible. "When the sun goes down, you can't ignore it," Mark Legan says, gesturing from his living room toward the giant television billboard that recently went up a half block away on Santa Monica Boulevard. "All …
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Donny Deutsch’s Protege Becomes A Talking Head
OK, I'll readily admit that when there's nothing worth watching on TV, I'm a a sucker for the Hardball-Countdown-type cable news talking head shows. But I did a double take when I saw Deutsch LA's ECD Eric Hirshberg on the Dan Abrams show last night. The topic? The war in Iraq and President Bush's definition of success. And there he is talking alongside Arianna Huffington and Pat Buchanan, in a conversation that …
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