From New York Times: In a world of glossy food magazines, $50 cookbooks and television hosts who seem to care more about make-up than marinades, a quieter, cheaper and decidedly more old-fashioned way to explore cooking is getting new play. Driven by inexpensive podcasting equipment, the freedom of the Internet and a nation obsessed with what it eats, food broadcasting is more democratic than ever. At the top of the …
Free Candy!
According to Lewis Lazare, Hershey's Kissables will be handed out to passersby on Michigan Avenue today as they are serenaded by local opera singer Brad Jungwirth, who will perform the engaging jingle from the recently unveiled Kissables TV commercial. See the spot here. …
Running With Scissors
From Pittsburgh Post-Gazette: Consumer Reports announced its first-ever Oyster Awards in this month's issue, with first prize going to the hard-plastic clamshell packaging for the Uniden Digital Cordless Phone set, which took nine minutes and 22 seconds to open -- not the longest, but by far the most dangerous, requiring box cutters and a razor blade. Second prize went to "American Idol" Barbie and her packaging, …
More Crying About Cut And Paste Blogging
You can add Piers Fawkes to the list of bloggers who believe their precious content ought not to be lifted, except in small parts. Guys, http://www.coolbusinessideas.com/archives/hit_parking.html Thanks again for referencing our site with the Hit Parking piece. I do enjoy the spread of ideas featured on PSFK, but I do find that the complete cut and paste of one of our articles to be very lazy. Could you not have …
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Idiom 2.0
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In Praise Of Packaging
From The Olympian: In the super-competitive business of selling wine, animals give new brands an edge. When a beast is on the label, Americans buy a new wine twice as often as the competition, according to the marketing information company ACNielsen. A kangaroo — actually, a yellow-footed rock wallaby — helped get the trend going. Introduced five years ago, Australia's Yellow Tail “was a spectacular success,” said …
Adapting To Marketplace Democratization No Easy Feat
Steve Rubel wants brands to "get down with the people." What Rubel left unsaid, is that to successfully do so, marketers must first get down off their thrones. And while this makes perfect sense, what royal wants to freely give up their seat to save the kingdom? Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened …
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Birkenstocks Not Required
From USA TODAY: Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom's of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million. Friday, French cosmetics giant L'Oreal bought London-based retailer The Body Shop, a personal care chain known for its avoidance of animal testing and its …
Thousands Pause For Chicken
Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain's spot was designed to circumvent Madison Avenue's latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word -- "Buffalo" -- which viewers could use to claim a coupon for a free "Buffalo Snacker" KFC chicken sandwich. …
