It's 2019, but it in many parts of the U.S. it could be 1919 again. A woman's right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some or all circumstances. So far in 2019, nine U.S. states have passed laws of this type, and more states are considering …
Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps
The marketing team at Applebee's is using pop music to interest people in its food, although it's clear that "Eating good in the neighborhood" takes more than just food. Ideally, Applebee's offers a restaurant experience that Americans from many walks of life can enjoy. Let's listen. https://youtu.be/hvpzoLd7bTU Barry White and Pat Benatar are in play here to support the decadence of fajitas smothered in …
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Inside the Chief Marketer’s Mind: Ann Mukherjee
Ann Mukherjee is chief global commercial officer at SC Johnson. Formerly, she was President, Pepsico Global Snacks and Chief Marketing Officer, Frito-Lay North America. She's a fast-talking client who understands what it takes to build brands. This is a quick, insightful video. Let's hear what she has to say. https://youtu.be/oajwuaewKSg Like many accomplished people Mukherjee speaks her industry's native …
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RAICES Puts “Kids In Cages” In New Yorker’s Faces; NYPD Called In To “Keep the Peace”
This is not a subtle time in America or the world. It's a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the messaging from politicians and humanitarian causes must find a new much more aggressive edge. RAICES, the …
When Mary Meeker Speaks, Astute Marketers Listen
Money talks. But what does money say? That's what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness... Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at The Phoenician in Scottsdale, Ariz. on Tuesday. The …
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Silence the Drama of Pain with Voltaren’s Pain Relief Gel
There's not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor's office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and skip the disclaimers. Here's a commercial that cleverly illustrates the pain people are …
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When You Are On Spotify, You’re In Your Own World
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every sort rely on Spotify to play the soundtrack to their lives …
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Thanks to Their Newsopoly, Google Is Minting Money
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the News Media Alliance, …
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