Advertising News and Know-How
By David Burn
Author and consultant Annette Moser-Wellman recently had the chance to sit across from LinkedIn founder and VP of Product Strategy Allen Blue. What turned her on is Blue's take on improvisation. “We make it up as we go along. If you ask consumers about your ideas, they will say, ‘I have no idea what you are talking about.’ It’s better to build something light-weight and see if we can innovate effectively and then …
Continue Reading about Iterate Your Way To Online Perfection →
By David Burn
According to Ad Age, Martha Stewart Living Omnimedia is going the wiki way. The company already receives enormous traffic to MarthaStewart.com and is a powerhouse in the lifestyle space, but it has apparently decided to see what else it might do. President-CEO Susan Lyne said, "We are at work right now on a second site that will be much more community-based and will have wikis. We have only begun to scratch the …
By David Burn
A credit crunch, sparked by the subprime crisis, prompted depositors to make the first run on a British bank in a generation, developers of London's tallest skyscraper to postpone construction plans and economists to warn that economic growth will shrink. [via USA Today] …
By David Burn
Canadian firm NewspaperDirect, the leader in same-day international newspaper distribution, is now offering the Adget, a new kind of ad that allows online readers to interact with a business - make an appointment, book a restaurant table, even order a product - without ever leaving the newspaper site. NewspaperDirect expects this to appeal to local advertisers that don't want to build their own flashy Web sites. …
Continue Reading about Ad Content To Swallow Widgets Whole →
Agency Spy points us to a a very complimentary article about Zimmerman Advertising, a South Florida agency approaching $2 billion in billings. But it's the comments section where anonymous types of all kinds are getting their 2 cents in. There's 9 pages of memories, rumors, defenses, innuendo, accusations, counter-accusations, and everything else in between, related to the agency, its management and how it treats its …
Continue Reading about The Good, Bad And Fugly Of The Zims →
By David Burn
According to Media Post, independent coffee shops around the U.S. will be offering free coffee from 2:00 to 4:00 pm tomorrow. The promotion is sponsored by MGM Studios in effort to get the word out about their new film, "Feast of Love," which premieres on Sept. 28. "Feast of Love," directed by Academy Award-winning Robert Benton, who directed "Kramer vs. Kramer," is an ode to life and love in all its facets and …
Continue Reading about Indie Java Joints Join To Promote New Movie →
By David Burn
According to The New York Times, Google is introducing a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with celebrities, play host to games or other activities. If consumers like the widget ad, they can save it onto their desktops or on their profile pages …
Continue Reading about Now Serving Interactive Ad Units (Take Out Available) →
By David Burn
"Remember that being the best at what you do isn't about making grand declarations of intent. It's about the small decisions you choose to make throughout the day, every day. " -Olivier Blanchard I like this line of reasoning. Success is not momentary. It's a state of being. …
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