Advertising News and Know-How
Lots of ad folks are dumping on AMC's "Mad Men," but Gridskipper has your Google-mapped guide to all the hotspots (and approximate locations) of many of the scenes on the show so far: Don Draper and Rachel Menken have their first tête-à-tête at a lounge with distinctive zebra-print wallpaper. This almost has to be a visual mini-tribute to the zebra-print banquettes at the legendary El Morocco. The Citigroup Center …
Continue Reading about Take The “Mad Men” Pseudo-Reality Tour →
By David Burn
The Japanese are reading novels on their mobile phones. Lots of novels. One of the country's leading mobile publishers, Maho i-Land, has six million members and over one million titles to choose from. According to industrywide data cited by Japan's largest cellphone operator NTT DoCoMo Inc., sales from mobile-book and comic-book services are expected to more than double, to more than $200 million from about $90 …
Continue Reading about Getting Creative With Mobile Content →
Sally Hogshead wants creatives to remember their true (i.e., traditional) value: as people who come up with great ideas based on insights into brands and human nature. It's easy to forget the importance of a really kick ass "concept" these days when many agencies--even a fair amount of hotshot digital shops--are simply struggling to keep up with, and educate their clients on, the latest trends. So it's worth pointing …
Continue Reading about Hogshead On The Lost Art Of The Big Idea →
By David Burn
Husband and wife team, Jack and Suzy Welch, writing in BusinessWeek suggest that creatives must be respected but controlled, if they're going to add to the firm's bottom line. Leading people who often don't think of themselves as employees of anyone or anything, let alone followers embedded in an organization consisting of levels, layers, and moving parts, is about as far from Management 101 as you can get. In fact, …
Continue Reading about Managing Chaos (Sounds Like An Oxymoron) →
By David Burn
The Wall Street Journal (paid sub. req.) is looking at the battle between two rich as shit companies striving to get even richer, a process which is about to make a bunch of other people--including Mark Zuckerberg, a Harvard dropout like Bill Gates--extremely rich. Microsoft in recent weeks approached Facebook with proposals to invest in the startup that could value the fast-growing site at $10 billion or higher, …
Alas, there will be no parade of icons, as The New York Times reports: Since 2004, consumers have been asked each year to vote for their favorite characters to join a “Walk of Fame” on Madison Avenue. Among the nine icons elected so far: the Aflac duck, Mr. Peanut and Tony the Tiger. The first three years, organizers of Advertising Week also put on parades in Midtown that featured costumed versions of the nominated …
By David Burn
Erbert & Gerbert's Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert's is a quirky sandwich shop with 46 Midwest locations. …
By David Burn
You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing. So what do you do? You write the book! …
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