Advertising News and Know-How
The World Economic Forum released what it calls a "global public opinion poll" that asks the question, who do you trust? The results suggest that planet Earth has indeed lost that lovin' feelin. The same set of questions has been put to representative samples of citizens around the world since January 2001. The major findings from this year’s poll are: • Public trust levels in national governments, the United Nations …
Continue Reading about Faith In Business, Government At All Time Low →
By David Burn
Deborah Morrison, an academic with a storied history of preparing creatives for the ad biz, recently penned an interesting column for Talent Zoo. Her thesis is that creatives often look beyond the brief, to make larger commentary on the society. There's a solid group of professionals working out there, creating content beyond the simple obligation to sell products honestly, beyond persuasion and strategy, beyond even …
Continue Reading about Contribute Something To The Culture →
By David Burn
According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an "F" pattern. They're more inclined to read longer sentences at the top of a page and less and less …
BusinessWeek takes a closer look at marketing on cell phones. I'm not sure what's hype and what's reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to 30% of the approximately $100 billion spent on branding …
Continue Reading about A Closer Look At Cell Phone Marketing →
By David Burn
Somehow my mom convinced me I was needed at the family reunion, even though I might have known better. So I flew in from Denver and it was one of those glorious Midwestern Saturdays, with startling blue skies dotted by friendly white clouds. At the time, I was reading Jim Harrison’s sequel to Dalva, The Road Home, a fact that would later take on great significance, the kind only English majors can truly appreciate. …
Continue Reading about Homeward Bound: An Honest Recollection →
By David Burn
When you're faced with a PR problem today, you need to act FAST, or the hyperlinked beast will eat you alive. That's precisely what Canadian agency, henderson bas did yesterday, after one of its workers leaked an internal email to Steve Hall at Adrants. I once worked at an agency that took cleaning one's cube a little too seriously. It was always in relation to the fact that clients would be visiting tomorrow. And I …
Continue Reading about Spring Cleaning Extends To Agency’s New Homepage →
By David Burn
Coffee Fool has some brilliant copy on their home page. Here's how it begins: Oh I am sorry. What did I do? Ever since putting The Coffee Fool online, I have been beaten regularly by customers for clueing them into the secret on 'fresh' coffee. Why? Because they can no longer stand the taste of coffee they get at work, gas stations, even... coffee stores - in a world of stale coffee, they are ruined on our fresh. So …
By David Burn
"Either create something worth seeking out, or you will be kept out." -Baba Shetty If you want to know why Hill Holiday scrapped their brochureare site in favor of a blog, I think it's safe to say it was Baba Shetty's doing. Baba also keeps his own blog, called Just a blip. [via Diablogue] …
Continue Reading about BMW Films Just The Beginning For Baba →
By David Burn
From New York Times: Many venture capital firms are loath to finance mash-ups, in part because they are not readily "defensible," meaning they might be replicated by others. "The current things people are doing with Google Maps are cute but they don't add value," said Peter Rip, managing director of Leapfrog Ventures in Menlo Park, Calif. Web mash-ups, which have proliferated in recent months, can be made up of two …
By David Burn
David Lauderdale writing about the future of newspapers in The Island Packet, a McClatchy media property: There is tremendous value in a small group of accountable, well-guided individuals who hustle to gather defensible, documented information and share it with a large audience. It tells us the need for local news, local knowledge, local leadership and a local civic conversation has not gone away and newspapers are …
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