Getting Creative With Mobile Content

The Japanese are reading novels on their mobile phones. Lots of novels.
One of the country’s leading mobile publishers, Maho i-Land, has six million members and over one million titles to choose from.
According to industrywide data cited by Japan’s largest cellphone operator NTT DoCoMo Inc., sales from mobile-book and comic-book services are expected to more than double, to more than $200 million from about $90 million last year.
Interestingly, some novels are also being written on the mobile. Satomi Nakamura, a 22-year-old homemaker who recently finished writing a 200-page novel titled To Love You Again entirely on her tiny cellphone screen, got so carried away last month that she broke a blood vessel on her right little finger.
[via The Wall Street Journal (piad sub. req.)]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.