Advertising News and Know-How
By David Burn
"The materials on this website are copyrighted and are presented exclusively for viewing by clients, prospects, and employees. Before entering the site, we ask that you agree not to copy, rebroadcast, or otherwise reproduce the work displayed here." -Goodby Silverstein & Partners I've noticed this STOP sign before, and bemusedly bypassed it. Sure, it's annoying, if not stupid, but Goodby has earned a tanker of …
Continue Reading about Goodby’s Grasp On Interactive Called Into Question →
By David Burn
Blackberry just got some kick ass press from Steve Rubel. After making a casual study of commuters on the Long Island Railroad, Rubel notes the lack of newspapers, and the growing number of devices. He surmises: It's (the Blackberry screen) more valuable real estate than the back page of the Wall Street Journal. The key things to consider when developing marketing programs for mobile devices are how they are used …
By David Burn
On the surface Wal-Mart is a place to buy cheap tube socks. But scratch that surface and the Bentonville, AR multi-national is a Goliath, with a steady stream of incoming rocks slung by a nation of Davids. One of those highly organized group of Davids is Wal-Mart Watch. The group recently got its hands on two Wal-Mart job listings for top-level PR positions, which they quickly provided to the New York Times. One job …
By David Burn
The world of Rock, Paper, Scissors is a world divided. On one hand there is the authentic World RPS Society out of Toronto. On the other, we have the upstart USARPS, which on the surface seems fake. USARPS even has fake news on their web site, and not the good Comedy Central kind. At the center of this battle is small winery from California and a mega brewer from St. Louis. Roshambo Winery has been conducting …
By David Burn
The following technological breakthrough may be the best presentation aid ever invented, even though it was not made for that purpose. A device that can pick up on people's emotions is being developed to help people with autism relate to those around them. It will alert its autistic user if the person they are talking to starts showing signs of getting bored or annoyed. One of the problems facing people with autism …
Continue Reading about Vibrate Your Way Through Client Presentations →
By David Burn
This is how Detroit Free Press writer, Kortney Stringer, sees consumer generated content: Advertisers are showing their desperation. The boom in consumer-generated advertising is just the latest way companies are trying to stop people from ignoring or avoiding their ads. By giving consumers a say-so, marketers hope people will be more likely to watch the ads -- and ultimately buy their products. I think there's a …
By David Burn
From Online Media Daily: Among the hurldes faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists at the OMMA Hollywood Conference & Expo Tuesday. Consider the blog by golf equipment company TaylorMade-Adidas golf, which launched about 18 months ago. When bloggers want to mention a particular golf club, the legal department wants a symbol--an …
Continue Reading about Legal Departments Must Be Kept Far Far Away From The Firm’s Blog →
By David Burn
New York Times reports that some curmudgeons did not appreciate the Bud Light Super Bowl spot, where a guy is depicted spending quality time with his beer. Critics said that the commercial sent a dangerous message that it was fun to drink on rooftops and that the ad violated the beer industry's advertising and marketing standards, which stipulate that ads "should not portray beer drinking before or during activities, …
Continue Reading about DANGER: Rooftop Drinking Sweeps The Nation →
By David Burn
We've reported before how vigorously phone companies fight free municipal Wi-Fi services. Yet cities fight back, wanting to spur economic vitality and growth. In New Orleans' case, the city simply wants to keep their collective heads above water, which makes BellSouth's attempts to close down free Wi-Fi put in place in the wake of Katrina look particularly loathsome. According to USA TODAY: More than half of New …
By David Burn
From Brandweek: A Minneapolis boy has died from lead-induced brain swelling after swallowing a piece of jewelry from sneaker company Reebok, the Minnesota Dept. of Health said Thursday. The bracelet was a promotional item that came with a pair of Reebok athletic shoes. Tests on the bracelet indicated that it was 99% lead, officials said. A different charm, obtained by investigators from the same brand of shoes, was …
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