Legal Departments Must Be Kept Far Far Away From The Firm’s Blog

From Online Media Daily:

Among the hurldes faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists at the OMMA Hollywood Conference & Expo Tuesday.
Consider the blog by golf equipment company TaylorMade-Adidas golf, which launched about 18 months ago. When bloggers want to mention a particular golf club, the legal department wants a symbol–an ‘R’ in a circle–to appear next to the product name, to indicate that it’s a registered trade name, said Jason Woodmansee, manager, global e-marketing, TaylorMade-Adidas golf.
The problem, said Woodmansee, is that no one writes that way in casual conversation–especially bloggers. Including the symbol would violate one of Woodmansee’s principal rules for corporate bloggers: “Be authentic.”

In related news, B.L. Ochman provides 10 good reasons why companies should NOT blog. One of her reasons is, “Everyone and her dog already has a blog. Even whores have blogs these days.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.