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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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I Learned A New Acronym. Happy Day.

Here's an idea...let's have our own branded cellphone service? You know, private label. That kind of thing. It'll be hot. The Wall Street Journal reports that it is, in fact, not hot. A year after shuttering its ESPN cellphone company, Walt Disney Co. said it is closing its Disney cellphone service. Another mobile virtual network operator to eat dust is Amp'd Mobile, which sought Chapter 11 bankruptcy-court …

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Unless You’re Reading A Novel, Text Alone Is Not Enough

USA Today says LinkedIn is getting with the picture party. Giving into user demand, the networking site LinkedIn will soon start letting its users post photos with their personal profiles. LinkedIn has long resisted photos, seeing itself as a site for professional networking and job-seeking and desiring to set itself apart from social-oriented hangouts like News Corp.'s MySpace and Facebook. In addition, LinkedIn …

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Air Adobe Soars

Newsweek spoke to Adobe Systems CEO Bruce Chizen, 52, about his company's brand presence: Q. Not many people have a strong brand sense of Adobe. Does this bother you? A. What's wonderful for Adobe is, we are pretty much everywhere you look. Your magazine was probably produced with Photoshop and Illustrator and Adobe fonts. Just about every movie probably uses Adobe After Effects for the effects or the story credits. …

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Can You Hear Me Now? Not If You’re Pro-Choice

Businesses have the right to choose who they do business with to a certain extent, but this is a little creepy. From The New York Times: Saying it had the right to block “controversial or unsavory” text messages, Verizon Wireless has rejected a request from Naral Pro-Choice America, the abortion rights group, to make Verizon’s mobile network available for a text-message program. The other leading wireless carriers …

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Notable Words From Advertising Notables

Steve Hall started a prominent ad blog and a social network around that blog. Maybe he'll start an agency too. Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?! Some of the interesting things he heard: Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic "Yes! Yes!" campaign was her work), that "only an orgasm could save this brand." On …

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