I Learned A New Acronym. Happy Day.

Here’s an idea…let’s have our own branded cellphone service? You know, private label. That kind of thing.
It’ll be hot.
The Wall Street Journal reports that it is, in fact, not hot.

A year after shuttering its ESPN cellphone company, Walt Disney Co. said it is closing its Disney cellphone service.

Another mobile virtual network operator to eat dust is Amp’d Mobile, which sought Chapter 11 bankruptcy-court protection this year, after its youth-focused service burned through $350 million in start-up funding.
Disney declined to comment on how much it had invested in its MVNOs or the cost of closing them.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.