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Garfield On Advertising (Not The Cartoon)


[via Experience Matters]

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Carl LaFong says

    Somebody please make the bad man go away.
    When Garfield talks about connecting brands to consumers, isn’t that what advertising — well, effective advertising anyway — does?
    And if advertising, at least according to Garfield’s narrowly definition, is going the way of the dinosaur and the eight-track tape, why does he still bother to review antiquated 30-second commercials? Guess that Adage gig is just too good to give up.
    Or maybe I’m just jealous of his facial hair.