Advertising News and Know-How
By David Burn
AOL has been busy remaking its brand through a series of new product launches and innovations. Today, the media company announced it will let consumers opt out of behaviorally targeted advertising. “We want to make the opt-out process as simple and transparent as possible,” said Jules Polonetsky, Chief Privacy Officer, AOL. “We urge the industry to join us in ensuring that users who take steps to minimize the data …
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Singer Robert Goulet dies in Los Angeles at 73. …
By David Burn
"In order to foster creativity we should hire misfits, goad them to fight and pay them to defy convention and undermine the prevailing culture." -Robert Sutton via Lee McEwan "Every morning take Royal Jelly and Omega 3 oil, eat oysters and have a good sex life. Don't care about anything, and never listen to anybody. Be free." -Philippe Starck via Tom Asacker …
By David Burn
According to L.A. Times, Tribune- and Gannett-owned Metromix will expand to 40 cities next year. Currently, the media brand serves eight markets—Chicago, NYC, LA, Orlando, Baltimore, South Florida, Connecticut and Hampton Roads, VA. "We need national scale to be able to compete more effectively," Tribune Interactive President Tim Landon said. "In terms of accessing national dollars, you've got to have a good, …
By David Burn
click image to play What is Honeyshed? Andrew Essex, CEO at Droga5 told Adweek last spring, "It's based on the idea that people love brands and don't mind being sold to if it's completely transparent. We like to say honey is the content and the shed is the community." Publicis Groupe's stake in the company is 51 percent. The $20 million venture is being run as a separate entity with its own profit-and-loss …
By David Burn
According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media's Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing "execution over ideas" agencies were responsible for "dumbing down" brands. "The relationship between the brands and their core truths are crumbling," Jeffrey said. "And we are all responsible for these …
I don't know the answer to that question, but upon hearing about the new Epson ad campaign, that's the first thing that came to my mind. The Epsonality site was very slow (kind of like the Epson photo printer I ditched for a Canon), but apparently there's some sort of quiz on there you can take to determine your Epsonality. I could swear there was another "-ality" campaign that came out recently, but I can't …
By David Burn
According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms -- two-dimensional moving images that give the illusion of having three dimensions -- will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. …
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