Many agencies desire a fast food account. It's a good way to fatten up their bank accounts. Of course, consumers also put on weight when desire for fast food is manufactured. According to A Calorie Counter, the QSR category is peddling a dangerous product—trans fat—in frightening quantities. The writer looked over the nutrition facts of literally every single item from the menus of McDonald's, Burger King, KFC, A&W, …
Gisele Scoffs At Our Measly Dollars
The U.S. dollar is in trouble. And people with money know it. According to Bloomberg, the dollar has lost 34 percent of its value since 2001 and investors say it will weaken further as home sales fall and the Federal Reserve cuts interest rates. The dollar plummeted to its lowest ever last week against the euro, Canadian dollar and Chinese yuan. It is also the cheapest in 26 years against the British pound. Which is …
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Remove Mud From Face: Award A Second Home
According to Rocky Mountain News, Centex Homes and the Denver Newspaper Agency have screwed up a promotion and caused a family that won a new home great sadness. The article does a poor job of explaining the details of how the promotion went wrong. Apparently finalists in the contest were given a key to the home and more than one key fit the door. The promotion's official rules stated that in the event of a …
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Bees Are Buzzing Off And That’s A Big Problem
According to Adweek, Burt's Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed). The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling. Burt's Bees co-founder Burt Shavitz …
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The Hollywood Writers Strike
Well, even Tina Fey got on the picket line in New York City yesterday, so you know it's serious. A few years ago, with a looming baseball strike, I wondered what would happen if advertising creatives had a union. Advertising is a commercial art--just like TV is. But copywriters and art directors don't have a union, generally don't get paid on the level of TV writers, don't have the slightest bit of recourse for job …
One Highbrow Aggregator
Scott Karp has an interesting (as always) take on the Gray Lady's move to aggregate content not their own. NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL …
It’s Hip To Be Green
The New York Times reports on NBC's Green Week, now underway. With all the greenwashing going on, the paper brings a cool eye to the effort, but gives NBC room to explain. “For a very cynical world, this is a very earnest effort,” said Lauren Zalaznick, the president of Bravo Media and head of the NBC Universal Green Council. “We have to leave our world more sustainable than it is right now. If we can use our power …
The Dentsu Guide To Better Management
Courtesy of the beautifully twisted minds at Words & Pictures. …
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