Remove Mud From Face: Award A Second Home

According to Rocky Mountain News, Centex Homes and the Denver Newspaper Agency have screwed up a promotion and caused a family that won a new home great sadness.
The article does a poor job of explaining the details of how the promotion went wrong. Apparently finalists in the contest were given a key to the home and more than one key fit the door.
The promotion’s official rules stated that in the event of a “malfunction,” a random drawing would determine the outcome. That secondary drawing has now taken place and a different winner has been announced.
“Who gives you a house, a brand new house, and then takes it away from you?” Veronica Baca said. “It’s unbelievable.”
[via Romenesko]
[UPDATE] ABC’s Denver affiliate also has the story with a few more details, but no clarification as to how the error occurred.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.