Living Dangerously

Many agencies desire a fast food account. It’s a good way to fatten up their bank accounts. Of course, consumers also put on weight when desire for fast food is manufactured.
According to A Calorie Counter, the QSR category is peddling a dangerous product—trans fat—in frightening quantities.
The writer looked over the nutrition facts of literally every single item from the menus of McDonald’s, Burger King, KFC, A&W, Arby’s, Hardee’s, In-N-Out Burger, Jack in the Box, Little Caesars, Papa John’s, Pizza Hut, Domino’s, Sonic, Subway, Taco Bell, Wendy’s, White Castle, Popeyes, Del Taco, Carl’s Jr., and Dairy Queen to put together a list of the 88 fast food items highest in trans fat.
Jack in the Box tops the list with 24 items in the top 88. BK and White Castle aren’t far behind with 16 items each.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.