According to Adweek, Burt’s Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed).
The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling.
Burt’s Bees co-founder Burt Shavitz said, “We believe the bees’ survival depends on how we manage and protect our world. Burt’s Bees is funding research to help find a solution and you can help too. Support your local organic farmer. Plant a seed. Make a healthy place for the bees to live.”
Bees Are Buzzing Off And That’s A Big Problem
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.