Agency Spy (which has been acquired by Media Bistro) points to a Seattle Times story on Avenue A/Razorfish. Employees at interactive advertising agency Avenue A | Razorfish had a couple of questions on their minds when they heard this spring that their parent company, aQuantive, was to be acquired by Microsoft: Do we get to keep our Macs? And will we be getting the same benefits as Microsoft employees? The Macs …
NYT Story On Branded Entertainment Takes A Stand
I really don't have a strong opinion on branded entertainment on TV--it's really nothing new. But this story in the New York Times, written by Louise Story, certainly has a odd tone to it: One of the more popular tricks — oops, I meant to say tactics — advertisers are using today is branded entertainment, which ranges from plopping a Pepsi can into a scene to writing entire television scripts based around Oreo …
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John Winsor on “The Hook”
Webmaster Radio Publishing Writing and Advertising Director of Cultural Radar for Crispin Porter and Bogusky John Winsor discusses his background in publishing and writing books to joining the advertising firm Show Host: Katie Kempner Show: The Hook Channel: Advertising Find out more about John Winsor. …
Rich Silverstein Is Tired Of All The Bushit
Legendary San Francisco ad man, Rich Silverstein, has teamed with Huffington Post to offer poster-sized reminders of the times we're living through. The 24" x 36" lithograph posters come in three versions: Villains of the GOP, Worst Events of the Bush Years, and Slogans of the Bush Years. They go for $20 each -- or one can buy all three for $50 (plus shipping and handling). Limited Edition Silkscreens of each, …
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Non-Smokers Want Some Breathing Room
Tiny Gigantic points to a motherload of executions from Japan's "smoking manners" campaign. Here's one that speaks to me: …
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Crispin Gets All “Last of the Mohicans” On Runners’ Asses
Eyebrows were raised earlier this year when Nike awarded a piece of its business to CP+B. After all, Nike's top of mind presence can be traced directly to the decades of outstanding work from Wieden + Kennedy. I guess, loyalty doesn't mean much when you have shoes to sell. According to The Wall Street Journal, CP+B hoped to break away from all that history. "We didn't want it to feel like a Nike commercial in the …
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Testing The Merits of Pretesting
Every month, Steve McKee of McKee Wallwork Cleveland writes a column in Businessweek that puts in simple terms what real CEOs and marketing folks ought to know about advertising. This month, he takes on testing: Think about how a focus group works—people are invited in, fed a meal, and paid an incentive to offer insights and opinions that the sponsoring marketer can use. The pressure is on to contribute something of …
Santa Chat Goes South In A Hurry
According to Network World, technology is only as perfect as those who build it. Case in point: Microsoft recently added a Santa bot to Windows Live Messenger, so users could insert Santa into their IM buddy list. But sadly, Santa began to waver off topic telling children: “It’s fun to talk about oral sex, but I want to chat about something else....” Microsoft says, "...as soon as we were alerted, we took steps to …
