Cambridge-educated brand planner Richard Huntington wonders aloud on his blog adliterate if blogging is killing planning. The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, […]
In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & […]
On May 25th, Brand Republic claimed, “the digital world really made its mark at last night’s D&AD ceremony.” But DDB London creative Rob Messeter ain’t buyin’ it. In a guest post on Scamp he says: I know it’s the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing […]
The Washington Post’s Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment […]
Just so Courtney doesn’t sue us, I won’t show the Doc Martens ad featuring Kurt Cobain in heaven. It was only supposed to be seen in a British music magazine. But the International Herald Tribune has more on what happened next: The trouble began when an employee – disobeying instructions, Saatchi insisted – submitted the […]
The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes.
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism […]
A cognitive scientist in the employ of Arnold is responsible for clouding up what was once a very simple execution. Yuo know the one—two men in the role of cranberry growers stand knee-deep in a bog. The duo has been appearing in Ocean Spray ads since late 2005. But now the growers have company in […]