The thing about out-of-home advertising is it can't be avoided. You can't click away or turn the page. So brands love it. Now, more than ever. According to Business Wire, Pepsi is entering a 10-year tenant/naming rights agreement with Meadowlands Xanadu--the most expensive mall project ever conceived--to create a 287-foot-tall “Pepsi Globe,” a.k.a. Ferris Wheel in northern New Jersey. “The Pepsi Globe will be an …
MasterCard To Award Priceless Prizes
When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World. Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new "Search" promotion. Sealed envelopes will be placed in April issues of Condé Nast books. Three of these envelopes will be grand prize …
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A Beer, Some Nachos and Highly Targeted “TV”
According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars. The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel's offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail that flashes local information, the bar's name and …
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Rate the ad: That’s Not a Real Breakfast.
Have you seen Denny's new ad with Tony Sirico, channeling his Sopranos persona Paulie "Walnuts," paying for a fast food breakfast with phony money? So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision? I have my own list, but I'm really interested in what you all in the industry use. And let's not play the ROI card. Someone had to evaluate it …
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Vermont’s Lightbulb Moment
Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident. …
We've Never Heard This In The Halls of Adlandia
One may purchase this image on a t-shirt thanks to the good people at Wire & Twine. [via Merlin Mann's Tumblr page] …
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Tootie Pie Toots Its Own Horn
Who says clients don't care about awards? I came across this press release for the Tootie Pie Company: The Tootie Pie Company, Inc., a premium baker and seller of high-quality, handmade pie, announces that its product packaging was awarded a 2008 Gold ADDY® by the San Antonio Advertising Federation. This top award qualifies the packaging for the American Advertising Federation District 10 competition in Dallas this …
Free Your Mind…
Kevin Kelley, founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog, has some deep thoughts about getting paid in a time where content is increasingly free. When copies are free, you need to sell things which can not be copied. Well, what can't be copied? There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase …
