“Perfection of means and confusion of ends seem to characterize our age.” - Albert Einstein We are presently witnessing an unprecedented drive for perfection in the field of marketing. Each and every day a plethora of new emails, articles, case studies and blogs promise to help us optimize everything from search engine rankings and viral video awareness to ad campaign engagement and direct mail response rates. …
About Tom Asacker
Rate the ad: That’s Not a Real Breakfast.
Have you seen Denny's new ad with Tony Sirico, channeling his Sopranos persona Paulie "Walnuts," paying for a fast food breakfast with phony money? So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision? I have my own list, but I'm really interested in what you all in the industry use. And let's not play the ROI card. Someone had to evaluate it …
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Bill Cosby on the First Law of Advertising
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser Clydesdales, a viewer created Doritos ad, and Justin Timberlake to …
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Zen Saying About Symbols
[EDITOR'S NOTE: This is Tom Asacker's first piece for publication on AdPulp. It's great to have Tom join our efforts here. -dB] "To point at the moon a finger is needed, but woe to those who take the finger for the moon." Symbols can become powerful conveyors of emotion and meaning. However, you should never confuse the symbol with the meaning, like many marketers frequently do. They absolutely love to commiserate …
