Opt-In Mobile Marketing Gets Through

Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates.
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According to the program’s technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%.
Mobile Posse provides content that is “personal, target-able, measurable, ubiquitous and mobile.” The McLean, Virginia-based company also believes mobile advertising is “the Holy Grail” for mobile carriers.
I can’t say if that’s true or not, but I can say I feel slightly inadequate for not having launched a mobile marketing program at this point in my career.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.