Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, is looking for planners to stretch during difficult times on an account. Whenever I come across thinking that simply doesn't excite me but where there are extenuating circumstances for why the strategy is as it is, I always ask the planner for their skunk strategy. A skunk strategy is that alternative bit of thinking that they really wanted to …
quarterlife Moves To Bravo
New Tee Vee has several posts about quarterlife's network debut and the fallout from said TV event. In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a mere 3.86 million viewers. An ABC Primetime news special won the hour with 7.64 million …
In Praise of Print
Crispin, Porter & Bogusky executive creative director, Andrew Keller, is in Sydney judging this year's ANDY Awards. He's also keeping a journal at Creativity Online. Here's a bit of what he's saying: I'm fascinated by print. It is almost impossible to nail down what makes a great print ad. There are rules and there are goals and there are philosophies, but there are no guarantees. The right answer just is the right …
When They Own It, They Really Mean It
According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days. Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action. Rapper 50 Cent recently received a windfall when Coca-Cola Co. bought Energy Brands Inc., the maker of the Glacéau …
Continue Reading about When They Own It, They Really Mean It →
Circle One Takes The AdPulp Challenge
In a fitful moment last night, the Publisher of this site asked agencies to have some fun with Schick®. One agency--Circle One Marketing of Norwalk, CT--has now done so. Circe One embraces through-the-line marketing to do traditional, in-store, promotions and interactive for clients like Tastykake, Traffic.com, Birds Eye, Cadbury Schweppes beverages and Pepperidge Farm. …
Continue Reading about Circle One Takes The AdPulp Challenge →
Can K-Swiss Have It Both Ways?
Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not. Toth Brand Imaging is behind the work. …
It’s Still Rock and Roll To Me
Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn't bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking site MySpace, where bands post songs for free download. Rachel said she had about 2,600 songs stored on her computer. Before …
Social Media Skills Are Generally Lacking
According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it." Clients complained that their agencies -- …
Continue Reading about Social Media Skills Are Generally Lacking →
