Advertising News and Know-How
By David Burn
Charles Handy, an Irish author specialising in organisational behaviour and management, used the stage NPR's Marketplace provided him to call for reform. The tall towers that house our corporations are the new palaces of our day, the places where real power resides, but those towers are full of paradoxes. Made of glass, you can't see inside. They're pillars of our democracy, but they are run as totalitarian states. …
Continue Reading about For Many Corporations, Transparency Is Still A Joke →
By David Burn
Agency Spy ran with a piece about John Rausch, formerly a Group CD at Euro RSCG/Chicago, running amok and causing a "mini-coup" in the agency's creative department. Which isn't that big of a deal, I suppose. What I like about this post is the fact that the shop's Chairman and Chief Creative Officer, Steffan Postaer--who is in South Africa on a shoot, according to his blog--stepped up to the plate in the …
By David Burn
The Wall Street Journal is reporting on poor promo planning from Verizon. To promote its FiOS offering--an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home--Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set. Unfortunately, Verizon had difficulties obtaining …
By David Burn
Mike Smock has some strong opinions about the Obama campaign. Since the Ohio and Texas returns are coming in, this seems a good time to explore Smock's thinking. It's interesting to see many in the marketing, advertising and creative communities lining up to support Barack Obama's version of "hope". Interesting because these are many of the same folks who peddle 'hope" in the form of predatory loans to low income …
By David Burn
By David Burn
Bloviation from The Bobosphere: What passes online for opinion, analysis, criticism and commentary too often lacks logic, coherent argument, evidence, intellectual rigor or even simple honesty. It wallows instead in snide cheapshots and ad hominem bile, scurrilousness and schadenfreude, free-floating hostility and bullying disguised as wit. We'd like to imagine the internet as a tool for democracy and Platonic …
By David Burn
Tim Brunelle is calling for executive-level participants in this Participation Age thingamajiggy. It's not enough to trot out the resident one or two social media experts inside the agency, and have a pleasant forced laugh around how "the kids" in your agency are "participating." I truly believe the CEO, President, Chairman, CFO, CCO, ECD, Head of Planning, Head of Media, Head of Production, Head of HR — the people …
Continue Reading about Please Hold, Our CEO Is Updating Her Spacebook Page →
By David Burn
Brian Morrissey of Adweek reminds us that ad peeps are often restless souls with gigantic ambitions. A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling "communications products" that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, …
Continue Reading about Hey, Let’s Manufacture Products, Someone Else Can Offer Services →
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