Prepare To Succeed

The Wall Street Journal is reporting on poor promo planning from Verizon.
To promote its FiOS offering–an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home–Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set.
Unfortunately, Verizon had difficulties obtaining enough Sharp TVs to meet demand (which you might say is a good problem to have).
FiOS customers can now wait an additional five weeks for a Sharp, or as an alternative, Verizon customers can have a similar-model Magnavox TV or a $200 gift card for Best Buy Co.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.