According to the Online Publishers Association's Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites. The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com and MapQuest. [via Ad Age] …
Here Comes Hulu
Tomorrow marks the official launch of Hulu, which is the latest move to provide full-length TV shows and movies via the Web. And it has some big names behind it: Hulu, the online video joint venture of News Corp and General Electric's NBC Universal, will make its public debut on Wednesday with programming from Time Warner Inc's Warner Bros Television Group, Lionsgate and from sports leagues. Missing from the list of …
Virals Are So 2007
Increasingly, branded utility is the big topic of the day. Brian Morrissey of Adweek is on it and so are members of the digerati. Here's what Jeff Benjamin, interactive cd at Crispin has to say: Rather than craft a one-off Web site, advertisers want to build brand loyalty by providing utilities that both improve people's lives in some small way -- even if it's simply a tool for customizing pizza -- and directly pad …
PETA Porn
Since Steve Hall is busy attending panels and such at South By, I thought I'd offer up a post in his honor. In PETA's latest bid to arouse interest in the many sexy alternatives to leather, adult film icon Jenna Jameson -- donning a black wig and pleather bikini — evokes screen siren Bettie Page in a sin-tastic and pro-synthetic new PETA ad called "Pleather Yourself: Discover the Pleasure of Pleather." Jameson …
L.C. in da House
Lindsay Campbell, formerly of Wallstrip, has been charging around Austin this week with her camera crew in tow. Her goal? To better understand the mind of an SXSW attendee. Her new show, which is backed by CBS, is called Moblogic. It's a news, culture and politics program. …
Bands On The Run
I'm in Austin this week and so are 1500 bands, a great majority of whom hope to be discovered by fans and by industry insiders who can help further their musical careers. Given that preoccupation, I found it interesting that Ad Age is running a feature on music licensing opportunities. According to 2006 Enders Analysis data, the market for commercial music licensing is in the neighborhood of $3 billion. So while …
South By Coverage
I'm attending SXSW this week with my colleagues from BFG. Discover our reporting on the panels, keynotes, parties, live music and Austin flavor throughout the week on the BFG Blog. You can also follow my Twitter feed and see pix on my Flickr page. I'm also adding content to Leftover Cheese, my music site. …
Dairyland Doublespeak
The New York Times is busting out dairy industry advocacy group, American Farmers for the Advancement and Conservation of Technology, or Afact. The paper says Afact likes to present itself as a grassroots organization of dairy farmers, when it's actually a lobbying effort backed by Monsanto and their St. Louis-based ad agency, Osborn & Barr. The battle is over Posilac, the brand name of a Monsanto synthetic hormone …
