This Cadillac CTS spot has been on air for a number of months, and while I should be immune to this pitch, I have to admit it's working on me. Let me just say this, a Caddy has never before been a car I would consider buying. That's clearly changing and not just because I'm aging. The product is transforming and the brand with it. …
Print, Take A Well Deserved Bow
Newspapers might be struggling, but print, particularly when it's glossy and bound, is still a desired, trusted source for information. According to Ad Age, new research by MediaVest suggests that readers trust print more than the web in almost every area. Print's fashion and beauty coverage took the trust prize by the widest margin, outstripping readers who trust websites more by 24%. Print coverage of food and …
Gearheads Take On VW Ads
Over at The Truth About Cars (one of my favorite non-advertising blogs), CP&B's Volkwagen "Sign Then Drive" ad, among others for VW, is put under the microscope: Neither of these commercials tells me anything about VW cars or why I would want one. The humor is crass, insulting, and juvenile. Along with VW’s recent spate of commercials that show VW drivers constantly getting into accidents, VW seems to have an …
Today In Twitterverse: Transculturalism
Brian Morrissey is a journalist in the employ of Adweek. …
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Laugh At Thyself (Or Be Laughed At)
[courtesy of Where's My Jetpack? via The Toad Stool] …
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Less Is More
Media entrepreneur, Om Malik, had a heart attack three months ago. Since then, he's quit smoking, consumed less meat and started an exercise routine. He's also retooling how he works. Simplification Through Elimination I was reading a review of the Macbook Air over on Macworld when I realized that the machine and post-recovery me have a lot in common. I have to be very careful as to how I use my mental and physical …
Spirit Goes For The Kinky Demographic
Where do you go after you hold a M.I.L.F. sale? Well, if you're Spirit Airlines, here's the next one: Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach. (Thanks to The Consumerist for calling this to my attention.) …
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Social Media White FrogPaper
[Editor's Note] This text was provided to us by StrawberryFrog. I haven't changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will. Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog 1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING What is social media marketing? Social Media Marketing is the act of a brand spreading its message …
