It's The Economist, Stupid

In a market dominated by women’s lifestyle titles, The Economist, with a circulation of 720,882 and 24% ad revenue growth in 2007, has the No.1 spot on AdweekMedia’s annual “Hot List.”
The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the “Executive Team of the Year” award.
New York magazine earns the accolade “Design Team of the Year”. is the recipient of AdweekMedia’s first ever “Magazine Web Site of the Year” award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.