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Intent To Purchase (American)


This Cadillac CTS spot has been on air for a number of months, and while I should be immune to this pitch, I have to admit it’s working on me. Let me just say this, a Caddy has never before been a car I would consider buying. That’s clearly changing and not just because I’m aging. The product is transforming and the brand with it.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. Caddy adys says

    Agreed, they’re nice. Well-designed and aspirational. They’re smart without trying to be clever.
    another Modernista! treat