Advertising News and Know-How
By David Burn
I've been looking at lifeiscarbon, from ad man Nicholas McLean, for a few weeks now. I wasn't entirely sure what was going on there, but this post helps spell it out. For less regular readers of lifeiscarbon® or those who may be new to the website, we thought it worth quickly restating what we do and why we do it. At it’s simplest, lifeiscarbon® is a way for us to raise awareness and interest in Scandinavian …
Continue Reading about Advertising Scandinavian Aesthetics →
I don't know about you, but I have some clients that love to put trademarks, copyrights, and service marks on anything they can. It's obnoxious. So I had to laugh when I saw this press release: 'got House?®' Launches New Real Estate Advertising Network Website The "got House?®" Real Estate Network offers a new forum for advertising real estate for sale by agents, brokers, developers, investors and private property …
By David Burn
Andy Stanford-Clark is a master inventor at IBM. His house, which sends automated messages regarding its energy use to Twitter, is located in Isle of Wight, UK. [via Earth2Tech] …
Continue Reading about Today In Twitterverse: A House That Tweets →
By David Burn
I'm a creative. Accounting might as well be rocket science, because that's about how familiar I am with it. You'd never see me succeeding in an accounting degree program. Despite this personal inadequacy, I bring you this from Ad Age, a story on accounting practices gone wrong at McCann. Interpublic Group of Cos. and its global agency network McCann Erickson Worldwide today said it will pay $12 million to end a …
Continue Reading about $12 Mil. And Six Years of Legal Fees Later… →
By David Burn
Rolling Stone has an in-depth interview with Dr. Larry Brilliant, the man running Google DotOrg, the philanthropic arm of the search giant. DotOrg is not just another corporate philanthropy — it's a bold experiment in philanthropy itself. Its uniqueness begins with its structure. Unlike most foundations, DotOrg has no endowment in the traditional sense and no external board. It was funded with an initial grant of 3 …
By David Burn
According to The Wall Street Journal, both activists and the corporations they rail against are moving at internet speed. Just last week we took note of the Greenpeace campaign against Unilever, a company they accused of Indonesian deforestation. Speaking at a climate change conference in London Thursday, Unilever Chief Executive Patrick Cescau said his firm will buy palm oil (an ingredient in Dove soap) only from …
Continue Reading about Unilever Moves To Preserve Dove’s Image →
By David Burn
Might you look good in Reece's hair? According to Media Week millions of women are answering that question, and others like it, at InStyle. The magainze's "Hollywood Hair Application" has caught on. Users have uploaded 1.7 million of their personal photos to the application, which let’s them see what they might look like with popular celebrity hairstyles - such as Katie Holmes’ much-discussed bob. To date, users have …
By David Burn
Last week, Microsoft reported a 24% decline in Windows sales in the third quarter. According to USA Today, Vista, Microsoft's new operating system, is getting hammered in the press and corporate buyers are refusing to upgrade from XP. Hence, the poor numbers. Microsoft rebuilt Windows from scratch to create Vista, which has a dazzling interface and improved security tools. But so much computing power is required to …
Continue Reading about A Classic Case Of Non User-Centric Design →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
