Yet Another Facebook Story: Sliding To Success

The Wall Street Journal has an article this morning about banner blindness on soc nets and steps companies are taking to be seen in these environments. One example I took note of was Slide’s Facebook “Top Friends” campaign.

Slide, which sells programs that people can use to decorate their pages on sites such as Facebook, has launched campaigns with advertisers including Energy Brands’ Glaceau Vitaminwater and Estée Lauder.
One campaign lets Slide users send virtual representations of different-flavored bottles of Vitaminwater to friends online through an application called “Top Friends.” In eight days, Slide says, users sent 10 million “bottles” of Vitaminwater.

I just installed the application. If the Vitaminwater campaign is still up and running, I’ll report back.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.