David Burn is the editor of AdPulp, and a writer with a plethora of caustic tales to tell. …
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Super Blue To The Rescue
Adam Werbach is the global CEO of Saatchi & Saatchi S. He formerly served as national president of the Sierra Club. Here are some words he wrote for Ad Age: Consumers are resisting the proliferation of "green" communications and products being pushed at them from all directions. The recent Cone/Boston College survey showed that more than half of American consumers are "overwhelmed" by the tsunami of …
Citi’s Looking for a Revival
According to The Wall Street Journal, Publicis reached into the archives for Citigroup. Beginning this weekend, Citigroup will kick off a global ad campaign that reprises the tagline "The Citi Never Sleeps," which made its debut in 1978. In digging into its marketing vault, Citi is engaging in the popular ad strategy of using a familiar catchphrase as a tonic during periods of economic and other uncertainty. (but) …
Webby Awards Emerging With The Industry
Winners in The 12th annual Webby Awards competition have been determined. With nearly 70 categories, Web Site entries make up the majority of Webby Awards Winners, Nominees and Honorees. According to the Webby Awards, "Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel across the board. To be selected among the best is an incredible achievement …
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Today In Twitterverse: Strunk’s Is Power
The Girl Riot is a first-year copywriter, with a style guide. Her blog, view from the bottom has an interesting pitch. YOU COULD BE GETTING YOUR ADVERTISING COMMENTARY FROM A MORE EXPERIENCED, HIGHER-PAID, AND PRETTIER AD EXEC. BUT THE DOWNBEAT AND BASS LINE ARE IN OUR HANDS-- THE ADSTAR WANNABES CLIMBING THE CORPORATE LADDER. AS YET UNCORRUPTED, SOMEWHAT UNCOUTH, AND UTTERLY UNRESTRAINED, THIS IS THE VIEW FROM THE …
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Blucher Mocs For All!
GSD&M Idea City took some punches but it isn't going to take a knee. Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account. The agency was also re-hired on the U.S. Air Force account last month following a review. …
Careful Where You Click
Driving innovation on the web is big news. So big, it tends to overshadow the nefarious sideshows which are fast becoming a daily threat. According to the Los Angeles Times, scammers rebuffed by better email protections are now turning to soc nets to perpetrate their crimes. Social networking sites, which let users create detailed profile pages and connect with friends, are becoming the hot new thing for identity …
Agencies In Strange Places: 15th In A Series
Little Rock, Arkansas is home to Cranford Johnson Robinson Woods, one of the largest and most established full-service communications firms in the Mid South. According to the agency's blog, Wayne Cranford and Jim Johnson opened the doors to their new agency in 1961. In 1989, Cranford Johnson Robinson merged with Shelby and Wayne Woods' tourism marketing agency to form CJRW. Keeping it in all the family, Wayne's son …
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