Outstanding Mission Statements: 10th in a Series

Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer.

I am not for sale.
Is not everything for sale? Does not everyone have their price?
I have a job yet no company owns my soul. I am paid for my insight yet not even I control my muse. I am paid to speak, yet my voice can remain free.
This online space is a privilege and a refuge for me. It is a place of others and more than me and my words. It is a conversation and as such it is not mine to sell.
There are those who wish influence and desire a candy coated portrayal of reality. This is not the place for these people. This is where I share how I see the world and that, like me, is not for sale.

I admire Sean Howard’s purity. Almost as much as I covet the earnings of someone like Heather Armstrong, who allegedly makes $40,000/month from her site.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.