Joseph Lelyveld, a Pulitzer Prize winning journalist, and former executive editor of The New York Times from 1994 to 2001, speaking to India's Sunday Express reveals a truth about "the customer is always right" mentality. I’ve always mistrusted that phrase “the reader wants”, because how do we know exactly what the reader wants? I think you should give the reader a fresh and original paper that’s very well-written …
Awards Get You To Charlotte
At least they're honest about it. This ad on creativehotlist.com says it all: BOONEOAKLEY - Young, fun, award-winning ad agency in Charlotte, NC seeks talented, award-winning art director/copywriter team. We've set the bar high for our agency. So we're setting the bar high for our applicants: UNLESS YOUR WORK HAS BEEN IN "CA" ADVERTISING ANNUAL OR THE ONE SHOW, PLEASE DO NOT SEND YOUR BOOK. IF YOU'VE BEEN IN CA OR …
Pure Content. Real Connections.
Mountain Dew is morphing into a studio. The beverage brand's new Skateboarding documentary, "Deathbowl to Downtown," follows the rise of street-skating in New York's shifting urban landscapes from the '70s to the present. The film took three years to make. Yet, the brand only appears at the start of a film, in the same way a movie studio is credited before the cast and crew credits roll. According to Ad Age, the …
Miami Expresses Itself As A Hot Destination
My buddy True pointed me to the new "Miami Expressions" campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign. But more significantly, the website for Miami Expressions is in 6 languages. That's impressive, and very important for a city that seems …
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The Importance of Hand Gestures
Rosemary Watson, I love you. …
Banner Blindness Leads To Lowballing
According to Valleywag, "prices in the online advertising's world bargain bin are cratering." Owen Thomas of Valleywag writes: The business of brokering ads is failing advertisers and publishers. Advertisers don't want to spray their ads across the Web; they want to target them to the right audiences. Publishers, meanwhile, would like to see their products earning uninsulting rates. But what is sold cheaply is valued …
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It Don’t Mean A Thing If It Ain’t Ba-Da Bling
[via Daily Biz, who says he would never stoop to working on a lottery account] …
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Clarity In Clouds
Noah Brier, a strategist at Naked Communications, is up to something. It looks like this: …
