A Billion Here, A Billion There

According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%.
That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable’s $20.9 billion take.
“We’ve learned not to be surprised by the vitality and vibrancy of internet advertising,” said David Doty, senior VP-thought leadership and marketing at the IAB.
For some perspective, let’s compare these numbers not to other media channels, but to spending on the Iraq War. We spend $12 billion a month on that effort. The internet is big, but it’s not that big.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.