The ad industry, like most industries has a language all its own.
Thankfully, we also have people like Dear Jane Sample to break it down for us.
Teamwork = someone to take the blame
Passion = willingness to work like a horse
Self-starter = able to work without any direction whatsoever
Help drive results = get our projects done on time
Integrated agency = full service sweatshop!
Do you have any others you’d care to add to this list?