Choose Your Words Carelessly

The ad industry, like most industries has a language all its own.
Thankfully, we also have people like Dear Jane Sample to break it down for us.

Teamwork = someone to take the blame
Passion = willingness to work like a horse
Self-starter = able to work without any direction whatsoever
Help drive results = get our projects done on time
Integrated agency = full service sweatshop!

Do you have any others you’d care to add to this list?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.