Advertising News and Know-How
By David Burn
According to The New York Times, Discovery will introduce Planet Green on Wednesday, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. “This is an eco-tainment channel,” said Eileen O’Neill, the general manager of Planet Green. “It’s a lifestyle and entertainment channel that’s designed to activate people in the green space.” It is also intended to engage advertisers, many of …
Continue Reading about We Can’t Watch Our Way To Planetary Health →
I don't remember if I ever bought anything at a Sharper Image, but I won't have much time left to do it. 'Cause they're going out of business: Store closing sales have just begun at all 86 Sharper Image® stores as part of a major transformation of the Sharper Image brand. Over $50 million of inventory is being sold. Discounts of 20% to 40% are now being offered on all merchandise in all stores. Consumers will be able …
By David Burn
Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term "social influence marketing." Brian Morrissey of Adweek, in response to this says, "i must TM 'digitalia' before someone else gets to it." …
Continue Reading about Today In Twitterverse: Unnecessary Trademarks →
By David Burn
In today's installment of "Consumed," New York Times Magazine writer Rob Walker shines a light on FIJI Water's attempt to paint itself green. It's not an easy task for a company that ships a heavy product in plastic containers many thousands of miles to market. “Any time you see negative stories in the press, you have to figure out how to respond,” says Rob Six, FIJI Water’s vice president for corporate …
By David Burn
My head is spinning. Yvon Chouinard's memoir/manifesto, Let My People Go Surfing: The Education of a Reluctant Businessman, is the reason. I don't know that I can successfully convey how important this book is. Yet, it's imperative that I try. First, let me say this book is the best "ad" I've ever seen. I've been a hard core fan of Patagonia for 25 years, but this book/ad has deepened my respect for the company. The …
By David Burn
Scott Karp of Publishing 2.0 always has thought provoking content to share, which makes him one of the best bloggers I know of. In a recent post, he states that "most online advertising creates NO value for consumers." I'm not sure many other forms of advertising create value for consumers either, but I digress. Consider this: What is the most successful type of online advertising that convinces people to buy …
Continue Reading about We Can Do Better Than Spam. Can’t We? →
By David Burn
Do you crave intimacy with the brands in your life? Please tell me the answer is "no." Writing in BusinessWeek, Sohrab Vossoughi, founder and President of ZIBA Design claims intimacy is desired. Umpqua had to understand its own culture. What did Umpqua believe in? What was it good at? What did it stand for? What could it stand for? After researching these questions thoroughly, Umpqua found its customers were craving …
By David Burn
USA Today, like many others in the tech press, wonder what Zuck is going to do next. Facebook CEO Mark Zuckerberg, asked at the D Conference if he would sell Facebook to Microsoft for $15 billion, said no. "The end goal for us isn't to sell the company or an IPO. The way we evaluate (offers) is how are they going to help us along the way," he said. Maybe Google is one of those companies who can help. "We talk all the …
Continue Reading about Yet Another Facebook Story: Get Thee To An Ikea →
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