Advertising News and Know-How
By David Burn
I'm on a mission to stop environmental groups that I support from sending me direct mail. To that end, I've emailed both NRDC and Greenpeace about it. Thus far, neither group has responded. The sad thing is I won't give them any more money, until this is worked out. …
Continue Reading about Save Habitat And Printing And Postage →
I just came across Creative Director George Tannenbaum's blog Ad Aged and there are some interesting thoughts there. Like this, The Advertiser's Bill of Rights. Of course, it's not exactly written from an advertiser's point of view, or let's just say a client would never write it like this: 1. You have the right to be spared the expense and time in having us attend endless meetings with people who can only say no. …
By David Burn
FedEx Corp. plans to stop using the Kinko's name on its copy and office service stores. The company said it will change the name of its FedEx Kinko's stores to FedEx Office over the next several years. "The FedEx Office name better describes the wide range of services available at its retail centers and takes full advantage of the FedEx brand long recognized for excellent customer service, quality and reliability," …
By David Burn
Ad Age released its list of 2008 Women to Watch in advertising, marketing and media. Two of the women I took note of are Karen Kaplan and Pam Hamlin, president of Hill Holiday and Arnold, respectively. Kaplan's rise is particularly noteworthy. In an industry where shop hopping is the norm, Karen Kaplan has ascended from receptionist to agency president in the past 26 years all under the same roof. To boot, she lives …
By David Burn
Fusebox, a brand communications studio in Lincoln, NE doesn't believe in entering its best work in award shows. And believe me, they'd win awards if they did enter. Learn more about Fusebox principal, Tim Siedell, at Bad Banana Blog or via his Twitter feed. …
By David Burn
Boulder's tda advertising & design is helping 1% For the Planet get the word out. Members of 1% For the Planet donate 1% of their sales to a network of 1500-plus environmental groups worldwide. It may be an oversite, but I don't see tda in the list of members. BTW, I just sent an email to the group to inquire if AdPulp might become a media partner, which means we'd run their ads and offer discounted rates to their …
Continue Reading about You Can’t Conduct Business On A Dead Planet →
This seems like forever ago... From the AP: Rock pioneer Bo Diddley dies at age 79. …
By David Burn
Ian Schafer has figured out a way to monetize his Twitter feed. He's conducting an eBay auction, where the winning bidder will be allowed to co-opt the background on his Twitter page and turn it into ad space. This one-month sponsorship includes replacing of the existing background image with the image(s) of your choice, as well as replacement of my handsome photo with another image of your choice (ie. brand logo). I …
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