I recall a number of years ago a prospective student crawled into a wooden crate and had himself delivered to Art Center College of Design in Pasadena. Art Center didn’t appreciate the stunt, but another, less prestigious art school did. They offered the guy admission.
Now, Adfreak points us to Mike Cessario, an Art Center student with an out of the box idea. He’s selling ad space in his portfolio.
He’s pitching photographers primarily.
This has so been done before a few times. But this guy seems as much a pr-hound as anyone.
Does anyone remember when a solid portfolio was all you needed to get into advertising?