The Advertiser’s Bill Of Rights

I just came across Creative Director George Tannenbaum’s blog Ad Aged and there are some interesting thoughts there. Like this, The Advertiser’s Bill of Rights. Of course, it’s not exactly written from an advertiser’s point of view, or let’s just say a client would never write it like this:

1. You have the right to be spared the expense and time in having us attend endless meetings with people who can only say no. You have the right to have us present only to top decision-makers and take direction, in person, only from them.
2. You have the right to hear the word “no.” No is harder to say than yes and more important. It is not necessarily what you want to hear. But it’s often what you need to hear. In other words, and perhaps more precisely, we will be unfailingly, unflinchingly honest with you.
3. You have the right to disavow anything cheap. Cheap brands do cheap work. You are not a cheap brand, we will spare you from the temptation of cheap by simply refusing to comply.

There’s more. It’s worth a read.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.