Kinko’s Vanishes In The Night

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FedEx Corp. plans to stop using the Kinko’s name on its copy and office service stores.
The company said it will change the name of its FedEx Kinko’s stores to FedEx Office over the next several years.
“The FedEx Office name better describes the wide range of services available at its retail centers and takes full advantage of the FedEx brand long recognized for excellent customer service, quality and reliability,” says spokesman Jess Bunn.
[via Associated Press]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.