The Denver Egotist points to Big Contrarian by Jack Shedd, so I thought I'd drop by and see what's happening. Right off the top, Shedd says: Talking about your blog is the social equivalent of talking about your dog. It’s a dull conversation for everyone but you. Yet, an entire industry exists built around nothing more than bloggers, talking about blogging to other bloggers via their blogs. It’s a trade show for …
The Story Of A Sign
...and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival. HISTORIA DE UN LETRERO (THE STORY OF A SIGN) …
Exporting Portland’s Quirky, One Of W+K’s Greatest Accomplishments
Richard Read of The Oregonian visited London and Amsterdam in pursuit of a story about Wieden+Kennedy's expanding global network. He points out that W+K had some trouble recently in Amsterdam, their oldest overseas outpost. But it was nothing Chief Operating Officer, Dave Luhr, couldn't handle, although Luhr did have to move to The Netherlands for several months. Read also looks at the London office's attempt to land …
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McNews
Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald's coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald's products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With the economy in rough shape and advertisers funneling more dollars to the Internet, the …
Elaborate PR Scheme Dressed In Content’s Clothing?
Have a story to tell and plenty of money with which to tell it? Natural gas producer, Chesapeake Energy Corp. does. According to The Wall Street Journal, Chesapeake will soon launch Shale.TV, a Web site devoted to creating content about the massive natural-gas field known as the Barnett Shale, located in and around Fort Worth, Texas. Chesapeake has signed up well-known local journalists, including a longtime local …
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Go Out On A Limb. That’s Where the Fruit Is.
Nau is a Portland-based outdoor apparel company born out of a desire to do business differently. Sadly, they ran out of money last May and called it quits. But like a Phoenix rising from ashes, Nau lives again thanks to Santa Barbara-based Horny Toad's interest in the company. Our clothing line will still embody the same innovative design philosophy that gained Nau a following from the streets of New York to the …
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Not Mad Men & Women
Washington Post business section editors thought it might be fun to gather some present day ad people in a room and ask them about AMC's "Mad Men" while taking their photos. The writer on the job also had a good time, as evidenced by this nostalgia-laden missive. In 1960, the ad industry was a Gotham-based priesthood. Advertisers bowed before the adman's implied knowledge of consumer desire, bolstered by his …
Criminal-Generated Content
This guy definitely deserves a break today. From The South Florida Sun-Sentinel: A man who held up a McDonald's at gunpoint when he was 14 is one of two South Florida finalists in a contest to mix a new jingle for the fast-food giant. Tamien Bain served 12 years in prison for the crime. Now 29 and known in hip-hop circles as "BAiNG The Locksmith," Bain, of Miami, learned this week he's made the top five in McDonald's …
