Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Will Facebook Comply with California’s New Consumer Privacy Act?

Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe's lead, is tightening standards in an effort to protect its citizens' privacy. The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes …

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The Official Newspaper of The State of What’s Next

"The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community." No, it's not a travel and tourism ad, or a political ad. It's an ad to drive newspaper subscriptions. …

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3 Steps to Brand Marketing Success: Consider, Believe, and Buy

I can't recall how many articles I've published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here's another... When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in today's fractured mediaverse), you're in a position to earn the attention and …

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The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s

Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing the soul and the roots of the food. Directed by Lucky 21’s Jeff …

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When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer

If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let's hear from a man who knows a lot about state-sponsored lies, former chess champion of the world, Garry Kasparov. Kasparov grew up in a totalitarian state, where the news was …

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The Glorification of Personalization in Marcom Is Persistent But Misguided

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” "Personalization is what customers expect," one participant in the survey said. "Every current and …

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Stanford Professors Find that Native Advertising Builds Credibility, Doesn’t Deceive

Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates "native advertising," a popular form of digital advertising. Before we look at the research, I'll define terms and place native advertising in historical context. Native means the ads mirror the …

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What’s All This Commotion in the Ocean?

To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. https://youtu.be/tsw619qPnjA According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment lost or abandoned by …

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