Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you're like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. https://youtu.be/uUz7cI_okF8 "If it's a floor, it's a dance floor." That's a great line because it takes something we …
Fast Food Hamburgers Are Not On The Advertising Menu
The following two commercials are not the same. The products are similar, but let's see how the two fast feeders differentiate on brand. https://youtu.be/ymDaHr-ex8E https://youtu.be/PjxRUEA0Tdo Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it's about which lifestyle is more appealing—Wendy's ennui or Burger King's emotive cry. "Feel …
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This Is A Message for Leaders of the Democratic Party
Tom Steyer is a real billionaire. He's also a real American who believes in representative democracy. Which explains why he's paying to make and run these customer testimonials in prime time. Spoiler Alert: The customers are pissed. https://youtu.be/m10xalHbaCA The seething frustration of the American people is painfully evident in this commercial, which directly challenges the Democrats in Congress to DO …
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Trouble in McParadise, McDonald’s No Longer Lovin’ It
On Tuesday, 25 women in 20 cities filed sexual harassment complaints against McDonald’s with the US Equal Employment Opportunity Commission. Female McDonald’s employees have filed more than 50 sexual harassment lawsuits in the last three years. In the latest round of complaints, workers as young as 16 are accusing supervisors of serious misconduct, including attempted rape, indecent exposure, groping, and …
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Accenture Fumbles, Loses Game; Hertz Is Pissed
Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client's claims. Accenture has also filed a motion to dismiss Hertz’s claim under the Florida Deceptive and Unfair Trade Practices Act and is intending to assert counterclaims for payment …
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San Antonio Not As Important to Texas Lawmakers As Georgia Chicken Chain
What do far-right Republicans who control the agenda in Texas do all day? Do they act like they're running the 11th largest economy in the world? Not exactly. Eat Mor Chickin, But Not At #SAT In March, the San Antonio City Council voted 6 to 4 with one abstention to deny a Chick-fil-A a concession at the city’s airport after members voiced concern about the chain's record on LGBTQ …
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Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us
Keith Reinhard is chairman emeritus of DDB. As you might imagine, he's done some amazing work over his 65-year career, and he has stories to tell. Reinhard's appearance on Ad Age's "Ad Lib" podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original desire to get into advertising and how long it took him to achieve his goal—nearly 10 years. He …
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Just Google It: 7 Questions Every CMO Wants To Know
Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you're in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand Solutions at Google. She's the kind of powerful client who can make or break an agency. Therefore, ad execs who want to learn …
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Burger King and McDonald’s Go Off Script to Create New Value
Do you know what I love about brands that focus on providing utility and/or entertainment to their customers? I love that they are directly answering the age-old question that every customer has, "What's in it for me?" I Pledge Allegiance to McDonald's Lost your passport or cellphone abroad? Just stroll through the doors of one of any of the 194 McDonald’s in Austria, and staff members will provide a 24/7 …
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The Future of Paid Content: Same As It Ever Was
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
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