To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste.
According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment lost or abandoned by boats. Some 640,000 tons of nets and fishing gear are thrown into the oceans each year, killing 136,000 seals, dolphins, sea lions, turtles, small whales, and seabirds annually.
While trawls and dredges decimate bottom feeders, old fishing lines, often tens of kilometers long, and equipped with thousands of hooks, are a menace below the surface of the ocean. “If you attached all the lines together, you’d have enough to go around the globe 500 times,” says Lamya Essemlali, president of Sea Shepherd France.
“The greatest threat to the ocean is fishing. And after that, plastic, chemicals, noise pollution, climate change, fossil fuel exploration… And by 2050, there will be more plastic than fish in the ocean.
Drastically reducing fish consumption, or ending it, is the most important and significant change for the ocean, according to Sea Shepherd.
There’s no indication that the game Operation Ocean has a life beyond the commercial, which is a missed opportunity. There’s another firm’s intellectual property at stake, but Sea Sheperd could tweak the game a bit, then distribute it as an educational tool for schools, and it might work at retail, as well.
About Sea Shepherd
Founded in 1977 by Captain Paul Watson, Sea Shepherd is an ocean advocacy NGO working in three main areas: actively and non-violently responding to illegal attacks on marine life and marine ecosystems, alerting the media and the public to unsustainable or unethical abuses and practices, and raising public awareness of the vital link between us and the ocean.
CD: Clément Bouton
AD: Adam Chaple Triverio
Copywriter: Julien Velu
Production: Wolfgang / Ya Basta / Soldats Films / Uzkid
Agency Manager: Julien Casiro
Sea Shepherd France: Lamya Essemlali