Advertising News and Know-How
By David Burn
According to AdAge, Wendy's "Crazy Lettuce" viral was spun out of TV spots created by Kirshenbaum Bond & Partners, New York. In one, a man shuns a bite of salad offered by the woman across the table. "I can't eat that," he says. "I'm a meatatarian." The work is its first effort in this space and a stark departure for the chain, which made its name by way of simple homespun ads by the company's founder, Dave …
Continue Reading about It’s Called “Head of Lettuce” for a Reason →
By David Burn
Flying to Australia? If so, you can catch up on "the most entertaining and innovative television commercials produced" last year, thanks to a partnership between New York Festivals and Qantas Airlines. Qantas has been named the world’s No. 1 airline for in-flight entertainment by the World Airline Entertainment Association, for the fourth time in five years. New York Festivals President Michael O'Rourke said, "We're …
By David Burn
A number of months ago I deactivated my Facebook account. It was liberating, and I didn't give it much thought once the deed was done. But last Thurday at InVerge 2008 in Portland, one of the really smart speakers convinced me to get back on the horse, as it were. Tony Uphoff, CEO of Techweb (publisher of Information Week and many other titles) mentioned that all his editors can make applications on the Facebook …
Continue Reading about Yet Another Facebook Story: I’m Back →
By David Burn
Writing in Adweek, Bob Greenberg, chairman of R/GA in New York works out one of the more important topics of our advertising day. Namely, how in the world a brand can remain consistent in its messaging when it has to be everywhere at once, constantly on and open to dialogue. First, brands cannot be created and managed in a top-down approach. Gone are the days when branding companies could create a brand identity …
Continue Reading about Branding’s Foundational Concepts Are Being Rewritten On the Fly →
Alan Wolk has a great entry today over at The Toad Stool. He tells of watching "Field of Dreams" with his two young children: It was only 1989. A year that most you reading this blog had already been born. Yet there were no cell phones. No internet. In one key scene, Kevin Costner and James Earl Jones can only keep in touch with their families by calling them from a pay telephone. With a dial on it. My kids stared at …
Continue Reading about In My Day We Walked To School. Uphill. Both Ways. →
By David Burn
I'd like to publicly thank John Gross, Account Director at HMH/Portland for meeting with me on Sunday. HMH has a great tagline: "preconceptions kill great ideas." John also told me a story that revealed how he, and the people at HMH, value honesty and doing what's right. That's a unique attribute in this business. I also want to thank freelance copywriter, Todd Davidson, for his time yesterday, his advice and the …
By David Burn
Power + Water = FogScreen …
Continue Reading about Interactive Doesn’t Mean Online, It Means To Play With, Vol. 2 →
By David Burn
BusinessWeek is taking notice of the growing legions of corporate Tweeters. A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service. For companies, tools such as Tweetscan or Twitter's own search …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
