As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.

There’s something absurd about this headline and subhead. Of course, there’s nothing wrong with absurdist headlines, I’m a big fan of such things.
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[via The Wall Street Journal]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.