Yet Another Facebook Story: I’m Back

A number of months ago I deactivated my Facebook account. It was liberating, and I didn’t give it much thought once the deed was done.
But last Thurday at InVerge 2008 in Portland, one of the really smart speakers convinced me to get back on the horse, as it were.
Tony Uphoff, CEO of Techweb (publisher of Information Week and many other titles) mentioned that all his editors can make applications on the Facebook platform. I thought, damn, how can I just ignore this thing and get away with it? Answer: I can’t.
Last Friday, I updated my status on Facebook to this: David Burn is reactivating my Facebook account. This morning and old friend wrote on my wall: Dude where were you?
Exactly. Where was I? I could say I was working, or improving my life away from the machine. All true. But the point is well made. Facebook, like Twitter, Flickr and other online communities is “the place” where we stay connected to friends who can’t locate our email address or God forbid, our phone numbers. How dare I step off. This shit is personal.
And it’s business.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.