Commercials at 38,000 Feet

Flying to Australia? If so, you can catch up on “the most entertaining and innovative television commercials produced” last year, thanks to a partnership between New York Festivals and Qantas Airlines.
Qantas has been named the world’s No. 1 airline for in-flight entertainment by the World Airline Entertainment Association, for the fourth time in five years.
New York Festivals President Michael O’Rourke said, “We’re extremely excited because it means we’re giving our winners that much more exposure. At the end of the day, it’s about recognizing creative ideas and the execution of these ideas. It also gives people the opportunity to look at some of the best TV commercials in the world and in most cases, commercials they’ve never had a chance to enjoy.”
More exposure is exactly what award shows need, if they hope to be at all relevant outside the industry.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.